In the past few months, as I’ve worked to launch Abode Analysis as an up-and-coming home inspection firm; I’ve noticed an interesting trend in the traffic patterns of my site.
When writing blog-posts; I tend to gravitate towards photos and descriptions of things like: incorrect/faulty wiring in electrical boxes, power-washer damage to roofs, or sump-pumps hooked up to groundwater drains. In these posts I typically see web engagement in the 2-15% range (admittedly we’re not the most popular website).
On certain occasions, when I’m feeling creatively inspired; I try and take unique photographs that relay the beauty I see in the world around me daily — into a memory the size of my iPhone screen which I can then mass broadcast to all of you. Interestingly enough, pretty pictures” regularly get 2x or 3x the engagement and click through of my favorite: “you totally gotta see this picture it proves I do something super valuable and you should totally hire me” pictures. So how does one bridge that gap? How do I appeal to my followers who just want to see pretty AND those followers who prefer a fail blog?
So here’s whats up: If you like the non-professional, pretty pictures of the beautiful places I get to see so regularly, follow #abodeanalysis on instagram – because that’s where pretty pictures are supposed to be. In addition, I’m going to draft some sort of pretty pictures page for the site as well as a fail blog of some kind. This way, every one gets what they want. We’ll have the “ultimate fails” section for those of you who can’t divert your attention from a car crash and the “Things That Sparkle” section as an ode to both: the beautiful home I get to see and Burning Man, because, Burning Man rocks. Cheers!
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